Transitioning Currency:
Barriers & Breakthroughs
Comscore Sponsored Webinar
This content is exclusively written by Comscore as a promotion for their products and does not necessarily reflect the opinions of the TVB.
Frank Friedman, EVP, Head of Measurement and Chief Data & Analytics Officer at Comscore, moderates a panel with Tracy Chavez and Paul Cavalluzzi from Publicis Media, who unpack how Publicis Media is navigating the transition to new currencies in Local TV by overcoming barriers with activation and workflows.
They discussed topics such as:
- Buying & Activation: When to make a change.
- Planning & Workflow: In theory and in practice.
- Measurement & Client Confidence: The reality of moving clients to new currencies.
- Opportunities & Breakthroughs: How to build trust and confidence.
Watch this engaging conversation on the future of Local TV currency below!
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