Futuri Sponsored Webinar
Content Intelligence & Relevance: Winning in a Click Driven World
This content is exclusively written by Futuri as a promotion for their products and does not necessarily reflect the opinions of the TVB.
Stations must create hyper-relevant local content to compete with digital and national sources and retain viewers with shrinking attention spans. Deeper audience insights help TV brands reclaim their advantage by making audience targeting more precise, moving beyond broad demographics to behavior-driven content.
AI tools help stations create timely, relevant content and optimize messaging across channels to keep audiences engaged with real-time, data-driven insights.
Watch Jay O’Connor, EVP Strategic Initiatives, Futuri and Brynne Deppas, Director of Partner Success, Futuri have an engaging conversation.
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