Futuri: AI's Role in Relevance, Revenue, and Retention

Presented on: Wednesday, June 4th at 1:00p (ET) Video Duration: 00:29:28

This content is exclusively written by Futuri as a promotion for their products and does not necessarily reflect the opinions of the TVB.

TV’s value is facing new competition for audience and ad dollars every day. Nontraditional platforms are evolving quickly to address the consumption habits of audiences and consumers. TV needs to embrace AI to take advantage of their biggest asset–local community and audience connection.

Join Erin Callaghan, President of Enterprise Partnerships at Futuri, as she discusses:

Relevance: Protecting and growing local TV’s value amid evolving audience expectations.
Revenue: Maximizing ad sales opportunities and demonstrating value against digital platforms and perceptions of TV advertising.
Retention: AI technology’s role in retaining viewers and talent in a fast-changing environment.