BIA 2025 – A Year of Transformation and Opportunity for Local Broadcast TV
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Presented: December 3, 2024 | video duration: 00:42:26
Moderated by: Brad Seitter, EVP, Business Development, TVB
Presented by:
Rick Ducey, Managing Director, BIA Advisory Services
Nicole Ovadia, VP, Forecasting and Analysis, BIA Advisory Services
As we look ahead to 2025, BIA examines the revenue opportunities for local broadcast TV in a rapidly evolving multiplatform video market. From that perspective, they discuss how the industry can leverage existing strengths while creating new value propositions, navigate transformational shifts, and manage the impact of industry changes on ad revenue.
BIA shares expert insights on the following:
- Nationwide Advertising Trends: What to expect in overall advertising spending in 2025
- Local TV Revenue Projections: Estimates for OTA TV, digital TV, and CTV/OTT revenue
- Top Performing Business Verticals: The top 3 industries for local broadcast TV
- Competitive Landscape: Local TV rankings against other media