SVOD Study: The Search for Answers
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Presented: Tuesday, December 10, 2024
Presented by: Hadassa Gerber, EVP, Chief Research Officer, TVB
Comparing all viewing platforms regardless of whether they do or do not have advertising can be misleading to advertisers who can only place their commercials into ad-supported content.
How many Netflix subscribers subscribe with and without ads? What impact did Amazon’s move from ad-free to ad-supported have on their subscriber base? There are still questions about who is watching what services, whether these services have advertising, and whether these streaming viewers also view linear TV.
The SVOD Study’s purpose is to clarify these issues and then assess how linear television fits into the ad-supported video world. It will, we believe, give a more accurate picture of linear TV’s share of the advertising only pie, than the current version for example of Nielsen’s Gauge.