Voter Funnel Study VOD
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Presented by: Ron Salmon, VP, Marketing Research Director, TVB (video duration 00:19:34)
Which media platforms are most important when you want to win elections? The Voter Funnel Study set out to find the answer through a survey of registered voters.
The goal of the Voter Funnel Study was to determine the influence of media platforms on voters’ decision-making processes. 9,000 interviews total, 1,000 for each state, were collected via an opt-in survey in each of these nine competitive states, Arizona, Georgia, Michigan, Nevada, North Carolina, Ohio, Pennsylvania, Texas, and Wisconsin. Administered by Dynata, respondents needed to be a registered voter in that state and have seen/heard and/or read a political advertisement for any candidate and/or ballot issue in ANY of over 20 media platforms, both traditional and digital, in the last two months. Respondents did NOT have to see a TV ad to be included in this study.