TV Success Story: Furniture
What happens when a furniture business built on the power of broadcast TV decides to pull the plug?
In this discussion, Craig Broitman, President, Katz Television Group, Lisa Sables, President, Amish Furniture, and John Klinker, Marketing Consultant, KETV join Brian Allers, SVP, Business Development, TVB to explore how canceling local broadcast TV advertising led to unexpected challenges—and what lessons other businesses can learn.
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