Coffee with Laura Heape
Presented On: Thursday, July 31, 2025 | Video Duration: 00:18:13
Grab a cup of coffee and join Trisha Ripperger, SVP, Strategic Communications & Category Development at TVB, for a conversation with Laura Heape, Associate Media Director, Echo Point Media.
In this virtual event, Trisha and Laura dove into the business of media buying and selling, discussing industry trends, the importance of local broadcast in a media mix, and how to break through to the younger generation of buyers.