Travel Purchase Funnel Study VOD
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Presented by: Anthony Spirito, VP, Marketing Research Director | video duration: 00:30:39
With the growth of competitive media platforms, what impact does TV have on the consumer purchase decision process? Are advertising exposures on different platforms equally important to the consumer? The Purchase Funnel study, fielded by GfK, examines the influence of 20 media platforms, both traditional and digital, on consumers’ decision-making process – from awareness through purchase.
The study highlights the importance of TV and how age, net worth and frequency of TV messages have an impact.
The Travel Study focuses on length and frequency of travel, types of activities, and destinations. This study will provide insights that will help you improve and expand sales across this category.