Studies & Reports Browse key findings and reports that highlight the effectiveness and reach of local broadcast TV. 2025 Video Media Devices & Usage StudyCIMM x TVB Plugging the Gaps2025 Winter Holidays Report2025 Home Improvement Purchase Funnel Study2025 Local News StudyHalloween 20252025 Active Adult/Retirement Community Purchase Funnel StudyBack to School and College 2025Nielsen’s Gauge: Focus Matters!High-Net-Worth Report2025 Media and Conversations StudyMother’s Day 2025CIMM and TVB Virtual Event: Local TV Innovation Showcase2025 Media Comparisons Study2024 SVOD StudyThe 2024 Voter Funnel Study2024 Severe Weather Emergency Survey: Hurricanes Helene & FrancinePurchase Funnel 2025TVB Insights
