```php Broadcast & Streaming Insights | TVB Research

Broadcast & Streaming

Support smarter advertising with side-by-side insights into broadcast and streaming trends, viewer habits, and cross-platform strategies.

Nielsen’s Gauge: Focus Matters!

Linear TV/Ad-Supported Streamers: It’s Not Either/Or, It’s AND

Digital Companies Value TV

Media Comparisons 2024 – Reaching Ad-Free Streamers Study

Local News Out-performs Streaming

Media Habits of Ad-Supported Streamers

Over-The-Air Broadcast Television (OTA)