2025 Video Media Devices & Usage Study
PRESENTED ON: November 11, 2025
PRESENTED BY: Hadassa Gerber, EVP, Chief Research Officer, TVB
The way people use media devices continues to evolve over time, and questions remain that have not entirely been addressed by syndicated reports.
- What devices are viewers using to get content and what are the ramifications for measurement?
- Cable and satellite are not just wired anymore – why is this important?
- BBO penetration according to this report
- Viewers watching TV with the sound off, an issue brought to bear in our 2022 report as it relevant to the accuracy of meters that rely heavily on audio signals. Is it mostly an issue for streaming or is it also an issue for broadcast?
- Is over-the-air only homes still a valid metric?
- TV isn’t going anywhere, it’s going everywhere – report dimensionalizes mobile devices’ role in accessing linear content
- TV sets in the homes, Virtual MVPDs and increased penetration for certain demographic segments
- And so much more!
Watch Hadassa Gerber as she discusses the findings of the study and implications for measurement.
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