Media Comparisons 2024 - Reaching Ad-Free Streamers Study

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The Ad-Free Streamers Study highlights that 46% of adults aged 18 and older watch TV programs or movies on streaming platforms without advertisements, making it challenging for advertisers to reach them. However, the study found that linear TV, especially broadcast TV, still dominates in reach and trust among ad-free streamers, providing an effective way for advertisers to connect with this audience.

For more information, please contact Hadassa Gerber, Chief Research Officer, TVB.