Mother’s Day 2025
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Mother’s Day 2025
Mother’s Day continues to be one of the biggest retail events in the U.S., with 2024 spending hitting $33.5B and 2025 retail sales projected to reach $5.42–$5.48T. Local broadcast TV remains the most effective way to reach both in-store and online Mother’s Day shoppers. TV is the top influencer for search and purchase decisions, making it essential for brands targeting gift-givers this season.
For more information, please contact Hadassa Gerber, Chief Research Officer, TVB.