2023 Voter Funnel Study | TVB Political Insights

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TV remains the most important influencer, as seen in the 2024 General Elections

The Voter Funnel Study aimed to determine the influence of media platforms on voters’ decision-making processes through a survey of registered voters in nine competitive states. The study found that TV was the most important influence throughout the voter decision process, with local broadcast TV having the highest level of trust and motivating the highest percentage of voters to get out and vote.

For more information, please contact Hadassa Gerber, Chief Research Officer, TVB.