Back to School & College 2025 Report

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Back to School & College 2025 Report PDF

Consumers are projected to spend more on Back to School and Back to College shopping in 2025 than during the Winter Holiday season, with retail sales expected to increase by 2.7%-3.7% over 2024 The TVB 2025 Back to School & College Report highlights the importance of TV advertising, particularly local broadcast TV, in influencing both online and in-store purchase decisions.

For more information, please contact Hadassa Gerber, Chief Research Officer, TVB