2024 SVOD Study
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Streaming services are widely used, with 86% of respondents subscribing to at least one SVOD platform, primarily accessed via TV devices. Broadcast TV remains highly relevant, reaching 91% of SVOD viewers and serving as a trusted news source, especially local TV news and its digital platforms. Younger adults and minority groups show higher SVOD subscription rates and greater use of broadcast assets. These findings highlight the continued value of linear TV alongside streaming in the evolving media landscape.
For more information, please contact Hadassa Gerber, Chief Research Officer, TVB