2024 Local Broadcast TV News Study
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Local TV stations have spent decades carefully developing their brands which are built on the locality and relevance of their news content. But how do users of local broadcast TV news and local broadcast station websites/apps really feel about them?
To answer this question and more, TVB commissioned Dynata to do a 3,000+ respondent study. It takes a deep dive into the users of local broadcast TV content in today’s complicated media environment, and it also dimensions people’s attitudes about local broadcast TV news as well as their consumption habits.
The common thread through this analysis is the importance and relevance of local broadcast TV news. It is clear from this study that local news consumed on local broadcast TV is very important to people and their daily lives.
For more information, please contact Hadassa Gerber, Chief Research Officer, TVB.