Over-The-Air Broadcast Television (OTA)
National trends indicate that Wired Cable & DBS continued their declines in July 2025. Cable 23.4% is down -18% and DBS 9.5% is down -20% compared to July 2024. OTA (broadcast only homes) on the other hand increased to 16.3% in all U.S. TV households as of July 2025, a +23% increase compared to 2024’s 13.3% figure. Locally, there are markets with nearly double the national average OTA penetration such as Albuquerque’s 32.0% and Houston’s, 28.8%.
For more information, please contact Hadassa Gerber, Chief Research Officer, TVB.