HUT/PUT National Prime Trends

NTI Primetime HUT/PUT Tables by Month

HUTs and PUTs tend to follow similar patterns year after year, with some variations for Olympics months. During the year, there is some variation by month with higher levels in the colder months and lower levels in warmer months.

2024 saw a predictable month-to-month viewing level recovery in the fall after the summer drop-off.  Primetime continued to see HUT/PUT erosion compared to 2023.

Major trend points for 2024:

  • The 55+ age segment continues to attract strong viewing levels in primetime but HHs, A18-34, A18-49, and A25-54 as well as 55+ all strongly over-indexed their respective 12 month averages in January & February.  
  • Compared with 2023, average PUT declines were more pronounced for Households and the A55+ demo compared with younger segements.