AE Sales Training Course
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Course Overview – What You Can Expect from this Course
In this video, Brad welcomes you to TVBU and shares an overview of the program. This course is designed to help you become a more well-rounded salesperson and a greater asset to your station. You are encouraged to complete homework assignments and download the presentations and one-sheets provided to take into the field. You are required to answer quiz questions to advance through the course. TVBU Certification is available upon completion of the program. Now let’s begin. (Video duration 00:01:12)
Course Content
Meet Your Professors
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Media Allocation Strategy
1 Lesson
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1 Quiz
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Balancing Linear & Streaming NEW
1 Lesson
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1 Quiz
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Prospecting
2 Lessons
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2 Quizzes
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Approaching Prospects
4 Lessons
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3 Quizzes
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Client Needs Meeting Preparation
2 Lessons
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2 Quizzes
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Making Effective Sales Presentations
2 Lessons
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2 Quizzes
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Closing the Sale
2 Lessons
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2 Quizzes
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Retention – Avoiding Churn
1 Lesson
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1 Quiz
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Competitive Media Positioning
6 Lessons
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5 Quizzes
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Demystifying Digital
5 Lessons
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4 Quizzes
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Commercial Script Writing Dos and Don’ts
1 Lesson
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1 Quiz
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The Power of You
2 Lessons
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2 Quizzes
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Key Sales Research One Sheets
1 Lesson
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1 Quiz
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Time Management
1 Lesson
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1 Quiz
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Key Terms and TVB Glossary
1 Lesson
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1 Quiz
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TVBU Key Takeaways
1 Lesson
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1 Quiz
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TVBU Graduation
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