Category Sales Certification Course
What You can Expect from this Course
In this video, Brian welcomes you to TVBU’s Category Sales Certification Course and shares an overview of the program. This course is designed to help you become a more well-rounded salesperson and a stronger asset to your station.
By using the sales tools and strategies provided in this course, you’ll be better equipped to talk to clients in these categories and can grow your business.
The classes focus on “Hot Categories” and provide category insights, competitive spending data, strategies for success and key takeaways.
You’re encouraged to complete the homework assignments as well as download the presentations and one-sheets provided. These are excellent tools you can utilize in the field!
You can take these classes in any order you like, but there are quiz questions at the end of each class that you are required to answer to advance through the course. After successfully completing all the classes and passing the quizzes, you will earn a TVBU Category Sales Certification and social media badge. Good luck in your studies!