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We are delighted to announce that TVB’s invite-only Executive Summit will take place on Thursday, October 9, 2025, at Hearst Tower in NYC.
AGENDA
8:00-8:45 am (ET)
Breakfast & Registration
Breakfast Sponsored by Comscore
Coffee Sponsored by Sharebuilders
8:45 am (ET)
Program Begins
Joseph Urban Theatre
The Wall Street Perspective
Host: Steve Lanzano, President & CEO, TVB
Guest: Curry Baker, Director, Media and Live Entertainment Equity Research, Guggenheim Partners
Measurement Spotlight
Host: Hadassa Gerber, EVP, Chief Research Officer, TVB
Guests:
TBA, Comscore
TBA, Nielsen
Tracy Chavez, EVP, Managing Director, Investment, Publicis Media
Additional Guests TBA
Catalyst Award Presentation
Presented by: The Ad Council
Recipient: TBA
How Hybrid Political Ads Affect Spending
Host: Brad Seitter, EVP, Local & Nat’l Business Development, TVB
Guests: Brad Perseke, Partner, Politics, GMMB & Michael O’Brien, CEO, National Media Research
10:35 – 11:00 am (ET)
Break
How Broadcasters Can
Optimize AI
Host: TBA
Guests:
Erin Callaghan, President, Enterprise Partnerships, Futuri
Paul Cramer, Managing Director, Media & Broadcasting, Veritone
TBA, MadHive
NEXT Awards Presentation
Presented by: Toni Coonce, President & Chief Revenue Officer, WideOrbit
Buyer Honoree: TBA
Seller Honoree: TBA
Automotive Update
Host: Trisha Ripperger, SVP, Strategic Communications & Category Development, TVB
Guest: Andrew Diffenderfer, Founder/CEO, Foundation Data
Inspire Award Presentation
Presented by: Nikki Bethal, President & CEO, Emma Bowen Foundation
Recipient: TBA
SPEAKERS
In his role with TVB, Brian works with local broadcast television stations and ownership groups by traveling the country and presenting to advertisers on how to grow their business through the right allocation of their media dollar. Brian also spearheads TVBU, TVB’s dedicated online sales training program. Brian handles the Midwest and West Coast Divisions for TVB and is on the road as much as 40 weeks out of the year. Brian’s background includes over 20 years in marketing and advertising. Prior to joining TVB, Brian had successful stints at a number of local television stations owned by leading broadcast organizations including Meredith and Scripps.
Prior to joining Guggenheim, Baker was at Davenport & Company as an associate covering the Media & Entertainment sector. He earned a B.S. in Finance from Wake Forest University. Institutional Investor named Baker to its 2018 All-America Research Team Rising Stars list for his work in media, and he was recognized as the #2 Media Industry Earnings Estimator by StarMine Analyst Awards in 2019.
Callaghan works with broadcasters and digital publishers worldwide, helping them keep pace with fast-changing technology. She has built her career helping her partners win in challenging environments. And she delights in using Futuri’s technology to help partners increase revenue, grow their audiences and create better content faster and more efficiently. Prior to joining Futuri, Callaghan spent more than 25 years in broadcast sales and sales management at companies including Cox Media, Journal Broadcast Group, and Capstar.
Coonce joined WideOrbit in 2006, bringing over 20 years of media industry experience on both the client and vendor sides of the business. Prior to WideOrbit, Toni worked for Marketron Solutions, holding positions in support, project management, sales engineering, and sales. Before that, she was Finance Manager at a small broadcast group for two years. Toni leads all sales efforts at WideOrbit.
“Cramer has spent three decades working with some of the most recognizable brands in media, entertainment, and sports. Cramer has a proven track record of helping broadcasters and media companies boost revenue and audience engagement through technology.
Before Veritone, Cramer spent a decade at Triton Digital as Executive Vice President of Publisher Development for North America. He was also VP of Sales at MJI Interactive, an early pioneer of SaaS solutions for the radio industry. His early career included various roles in local radio, including on-air work, sales, and management.”
Forged in the worlds of automotive retail, OEM strategy, and big tech, Diffenderfer brings a rare 360-degree perspective to the industry. His experience—from walking the floor at Honda dealerships to driving strategy for Honda and Subaru, to mastering digital marketing within Google—gave him a unique insight into the challenges dealers face. He channeled this expertise into founding Foundation Data, a platform built to revolutionize dealership technology and deliver powerful, sustained growth.
Bio coming soon!
In addition to Koller’s executive role, she directly consults with major markets, offering expertise in sales forecasting and pricing strategies. Under her leadership, ShareBuilders empowers media organizations with innovative tools and insights to navigate the complexities of sales management and revenue optimization.
Steve Lanzano is President and CEO of TVB. Steve joined TVB as president on January 1, 2010. He came to the association from HAVAS U.S., where he was the Chief Operating Officer. Previously he was the North American CEO of Mediaedge:cia (now Wavemaker), responsible for overseeing the agency’s operations across the U.S. and Canada. Steve was also global media director at sister agency Mindshare, where he was responsible for the American Express business.
Curtis LeGeyt is president and CEO of the National Association of Broadcasters, where he champions policies that support stations’ ability to deliver vital local journalism, live sports and emergency communications to their communities. LeGeyt is leading efforts to modernize outdated FCC ownership rules to allow stations to compete in a rapidly evolving marketplace dominated by Big Tech. He is also advocating for a nationwide transition to ATSC 3.0 (Next Gen TV), which enhances the viewer experience and public safety. LeGeyt is a trusted voice before Congress and the administration, making the case for a fair, future-focused media environment for broadcasters.
Bio coming soon!
Bio coming soon!
Antonio Roman is EVP for Local Media Sales at TelevisaUnivision, Inc., overseeing TV, radio, and digital sales in the U.S. Over the past year, he led TelevisaUnivision’s Local Media division’s transformation founded on a client-centered approach. Previously, he served as Regional President for Univision’s Eastern Region, leading market expansion into Tampa, Washington DC and Orlando and boosting revenues significantly. With over 25 years of experience, Roman has held various senior roles within the TelevisaUnivision, Inc., leading numerous sales teams and driving significant profits, amongst them: Senior Vice President New York Sales, Senior Vice President National Sales and Vice President Network Sales. He currently serves as Vice Chair of the TVB.
Brad oversees TVB’s business development team including two regional SVPs, VP of Digital, Automotive Expert and Marketing Administrator. Brad develops presentations and strategies for the division, presenting directly to advertisers via one-on-one consulting, large auditorium group settings and national conventions across all 210 DMAs. He also oversees all of TVB’s sales work in the Political category. TVB’s business development team, led by Brad, has successfully moved millions of dollars in ad spend from other media to broadcast TV. Brad’s broadcast background includes 30 years in television in the sports and sales departments with TVB, Scripps and FOX O&O. Previous to his work with TVB, Brad was the Executive Producer for the Kansas City Chiefs official television show handling all content, talent, production, sales and syndication.
Thank you to all of our generous sponsors!
SPONSORS
Comscore
BREAKFAST SPONSOR & PANELIST
Coming soon!
Coming soon!
Nielsen
Coming soon!
Coming soon!