TV Basics
TV Basics is a quick reference guide to measurement, trends, and ranker statistics available on the TVB website. Connect to the information you need, when you need it.
where do you want to go?
Planning & Buying
Quickly access key resources on TV advertising trends, placement strategies, and audience behavior to support smarter media planning and buying decisions.
- Commercial Television Stations
- DVR Trends
- Over-The-Air Broadcast Television (OTA)
- HUT/PUT 2024
- National TV Household Penetration Trends
- Latest Quarterly Top 100 – A18-49
- Latest Quarterly Top 100 – A25-54
- Syndication – Adults 18+ and 25-54
- Syndication – Women 18+ and 25-54
- Top A25-54 Syndicated Programs
- Top Sports and Specials Tracks
- TV Activity by Commercial Length
- TVB Insights Weekly TV Performance Metrics
- Broadcast Calendar & Nielsen Survey Dates
- Research 101
- Dayparts Code
- Glossary
National & Local Planning Tools
Find tools that connect national insights with local market data, helping you plan campaigns that perform at every level.
Government Data Resources/Indicators
Reference trusted government data such as the U.S. Census and Consumer Price Index to guide forecasts and understand consumer trends.
Sports Reports
Stay up to date on pro teams, top programs, and audience engagement trends in sports — a high-value area for advertisers.
How to Execute Co-Op Campaigns
Walk through the fundamentals of executing co-op campaigns and decoding co-op plans. With straightforward guidance and a supporting PowerPoint, you’ll learn how to maximize manufacturer contributions and navigate key co-op terms with confidence. File is available to members only—sign up here for access.
Client Success Stories
Explore successful campaigns that highlight how local businesses across categories have leveraged TV and digital strategies to drive measurable outcomes. These stories showcase creative solutions, proven results, and the power of broadcast in action. Some files are available to members only—sign up here to access them.
- Cactus Successful Campaign – Cactus You Wanna Fight? Campaign Description
- Horizon Media (LA) – Hello Human Kindness Campaign Description
- Horizon Media (NY) – Big Belli Custom Content Series Campaign Description
- Starcom MediaVest Group – Shark Tank Meets Main Street Campaign Description
- Trilia – Dunkin’ Donuts CBS Weather Watchers Campaign Description
- Vizeum – 1st Look: Scotland Campaign Description
- Driving Success Campaign Description
- Dimmitt Automotive Campaign Description
- 7 Readers are Leaders Campaign Description
- Recycled Rides Campaign Description
- AZCentral Friday Night Fever Campaign Description
- Carolina Chevy Dealers Campaign Description | Carolina Chevy Dealers On-air Campaign
- Heroes from the Heart of Virginia Campaign Description | Heroes from the Heart of Virginia On-air Campaign
- See Us in Your Prius Campaign Description | See Us in Your Prius Campaign Spot
- Mayo Clinic Sports Medicine Desk Campaign Description | Mayo Clinic Sports Medicine Desk Campaign Spot
- Care Plus Local Partnership Campaign Description | Care Plus Partnership Campaign Spot
- Telethon Campaign Spot
- Cure Childhood Cancer Campaign Description | Cure Childhood Cancer Campaign Spot
- Impact 5 Autism Campaign Description | Impact 5 Autism Campaign Spot
- Leaders In Fertility Campaign Description | Leaders In Fertility Campaign Spot
- For a Life Interrupted Campaign Description | For a Life Interrupted Campaign Spot
- Be the Match Campaign Description
- Backyard Kitchen Campaign Description
- Hood’s Home Discount Center Campaign Description | Hood’s Home Discount Center Campaign Spot
- Frugal Fannie’s Frenzy Campaign Description | Frugal Fannie’s Frenzy Campaign Spot
- Love the Locals Campaign Description
- Love the Locals Campaign Spot | Love the Locals Campaign Spot 2 | Love the Locals Campaign Spot 3
Additional Studies & Metrics
Access specialized studies on political spending, digital performance, buying power, and more for deeper insights into advertising effectiveness. Files will appear when logged in, as these files are available to members only—sign up here to access them.