TV Basics

TV Basics is a quick reference guide to measurement, trends, and ranker statistics available on the TVB website. Connect to the information you need, when you need it.

Planning & Buying

• Successful Schedules
• DVR Trends
• Over-The-Air Broadcast Television (OTA)
• National TV Household Penetration Trends
• Latest Monthly Top 100 – A18-49 
• Latest Monthly Top 100 – A25-54
• Syndication – Adults 18+ and 25-54
• Syndication – Women 18+ and 25-54
• Top A25-54 Syndicated Programs
• Top Sports and Specials Tracks
• TV Activity by Commercial Length
• TVB Insights Weekly TV Performance Metrics
• Broadcast Calendar & Nielsen Survey Dates
• Glossary

National & Local Planning Tools

• Why & how local TV can build business

Government Data Resources/Indicators e.g. US Census, Consumer Price Index

• Regional & national economic/government statistics for guidance in forecasting

Sports Reports

• Pro Sports Teams by DMA
• Performance Tracks