Sales Resources & Campaigns
Practical tools, templates, and tips to support every stage of the sales process, from planning to proposal.
where do you want to go?
Broadcast Calendar
Plan ahead with confidence.
Access the latest Broadcast Calendars and Nielsen Survey Schedules to stay aligned with industry-standard billing cycles and measurement periods. Use these tools to guide campaign planning and keep your timelines on track.
Biz Dev Buzz
The latest intel for local broadcast TV sellers – right to your inbox!
Note: Biz Dev Buzz newsletters are available only to members. Please login to read them, or head to our membership area and learn more about becoming a member!
Category Selling
Category insights to power your pitch.
This section offers curated resources by advertiser category to help you tailor your sales approach. Dive into data, strategies, and selling points that speak directly to the needs of key verticals. Some files are available to members only—sign up here to access them.
- Executive Summit 2025 – Automotive Update
- Increasing Your Auto Business VOD: Winning Auto Strategies
- View Spots & Testimonials
- Monthly Automotive Updates
- Capturing the 2025 Auto Customer
- 2025 Mid-Year Automotive Update
- Automotive Insights and Sales
- Auto Media Comparisons Study
- Purchase Funnel Study: Automotive
- Automotive Glossary
- Auto Media & Conversations
- Category Selling: Auto PowerPoint
- Media Comparisons Study: In-Store Shoppers
- Media Comparisons Study: Online Shoppers
- Media Comparisons Study: In-Store Grocery Shoppers
- Media Comparisons Study: Online Grocery Shoppers
- Media Comparisons Study: Job Seekers
- Purchase Funnel Study: Retail In-Store & Online
- Retail Media & Conversations
- 2024 Holiday Shopping Analysis
TV Basics
TV Basics is your go-to reference hub.
From audience trends and commercial activity to planning tools and government data, this section compiles essential resources to support your sales conversations. Quickly access charts, stats, and reports that help explain the value of broadcast TV—when you need them, where you need them.
Digital Media
Selling digital doesn’t have to be complicated.
This section breaks down key concepts and strategies to help you confidently sell digital products alongside broadcast TV. With clear explanations, real-world examples, and ready-to-use PowerPoint decks, you’ll learn how to package digital solutions that truly deliver for advertisers. Whether you need a quick refresher or a deeper dive, these tools are here to support your success. Access is available to members only—sign up here.
Competitive Media
Category insights to power your pitch.
This section offers curated resources by advertiser category to help you tailor your sales approach. Dive into data, strategies, and selling points that speak directly to the needs of key verticals. Files are available to members only—sign up here to access them.
Selling With Impressions
Make impressions part of every conversation.
As buyers shift to cross-platform evaluation, impressions have become the currency of modern media. This section includes a PowerPoint, on-demand video, and a helpful FAQ to guide your understanding and help advertisers transition smoothly. Learn the facts, share the value, and support local broadcasters with confidence. Access is available to members only—sign up here.
Sales Resources
Strengthen every stage of your sales cycle.
This section offers practical tools to help you connect with potential advertisers and move deals forward at every stage of the sales cycle. From client needs analysis and closing strategies to scripts, worksheets, and tactics that boost callback rates, these resources are designed to streamline your sales efforts and improve results from your first contact to final agreement. These files are available to members only—sign up here to access them.
Creative Examples
Bring creative ideas to life.
This section includes resources to support effective commercial messaging, from scriptwriting templates and best practices to production planning tools. Whether you’re drafting a spot or coordinating talent, these assets help ensure strong, on-brand execution every time. Files are available to members only—sign up here to access them.
Client Success Stories
Explore successful campaigns that highlight how local businesses across categories have leveraged TV and digital strategies to drive measurable outcomes. These stories showcase creative solutions, proven results, and the power of broadcast in action. Some files are available to members only—sign up here to access them.
Broadcast TV is Key for Advertisers
Broadcast TV delivers results advertisers can count on.
This presentation compiles recent data from studies like Media Comparisons, Purchase Funnel, and Local TV News to show how broadcast TV drives awareness and influences consumer decisions. Use it to support your pitch and highlight why TV remains essential in today’s media landscape. Files are available to members only—sign up here to access them.
High-Net-Worth Report
Unlock the Value of High-Net-Worth Audiences.
This report showcases how broadcast TV performs exceptionally well among households with a net worth of $500K or more. Drawing from several TVB studies—including the Purchase Funnel, Media Comparisons, and more—it reveals TV’s unmatched reach, trust, and influence. Learn how linear TV continues to be a dominant force in driving awareness and purchasing decisions among affluent consumers.
Ad Spend & Analytics
Support your pitch with real spending data.
This section compiles trusted sources and reports on ad spend trends across categories, markets, and media types. Use these tools to better understand where dollars are going—and how broadcast TV stacks up.
