Sales Resources & Campaigns
Practical tools, templates, and tips to support every stage of the sales process, from planning to proposal.
where do you want to go?
Broadcast Calendar
Plan ahead with confidence.
Access the latest Broadcast Calendars and Nielsen Survey Schedules to stay aligned with industry-standard billing cycles and measurement periods. Use these tools to guide campaign planning and keep your timelines on track.
BizDevBuzz
The latest intel for local broadcast TV sellers – right to your inbox.
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Category Selling
Category insights to power your pitch.
This section offers curated resources by advertiser category to help you tailor your sales approach. Dive into data, strategies, and selling points that speak directly to the needs of key verticals. These files are available to members only—sign up here to access them.
- Media Comparisons Study: In-Store Retail Shoppers
- Media Comparisons Study: Online Retail Shoppers
- Media Comparisons Study: In-Store Grocery Shoppers
- Media Comparisons Study: Online Grocery Shoppers
- Purchase Funnel Study: Retail In-store
- Purchase Funnel Study: Retail Online
- American Conversation Study: Shopping Retail
TV Basics
TV Basics is your go-to reference hub.
From audience trends and commercial activity to planning tools and government data, this section compiles essential resources to support your sales conversations. Quickly access charts, stats, and reports that help explain the value of broadcast TV—when you need them, where you need them.
Client Success Stories
Real Results. Real Clients.
Explore successful campaigns that highlight how local businesses across categories have leveraged TV and digital strategies to drive measurable outcomes. These stories showcase creative solutions, proven results, and the power of broadcast in action. Some files are available to members only—sign up here to access them.
- Cactus Successful Campaign – Cactus You Wanna Fight? Campaign Description
- Horizon Media (LA) – Hello Human Kindness Campaign Description
- Horizon Media (NY) – Big Belli Custom Content Series Campaign Description
- Starcom MediaVest Group – Shark Tank Meets Main Street Campaign Description
- Trilia – Dunkin’ Donuts CBS Weather Watchers Campaign Description
- Vizeum – 1st Look: Scotland Campaign Description
- Raise the Flag – Raise the Flag Campaign Description
- Driving Success Campaign Description
- Dimmitt Automotive Campaign Description
- 7 Readers are Leaders Campaign Description
- Recycled Rides Campaign Description
- AZCentral Friday Night Fever Campaign Description
- Carolina Chevy Dealers Campaign Description | Carolina Chevy Dealers On-air Campaign
- Heroes from the Heart of Virginia Campaign Description | Heroes from the Heart of Virginia On-air Campaign
- See Us in Your Prius Campaign Description | See Us in Your Prius Campaign Spot
- Mayo Clinic Sports Medicine Desk Campaign Description | Mayo Clinic Sports Medicine Desk Campaign Spot
- Care Plus Local Partnership Campaign Description | Care Plus Partnership Campaign Spot
- Telethon Campaign Spot
- Cure Childhood Cancer Campaign Description | Cure Childhood Cancer Campaign Spot
- Impact 5 Autism Campaign Description | Impact 5 Autism Campaign Spot
- Leaders In Fertility Campaign Description | Leaders In Fertility Campaign Spot
- For a Life Interrupted Campaign Description | For a Life Interrupted Campaign Spot
- Be the Match Campaign Description
- Backyard Kitchen Campaign Description
- Hood’s Home Discount Center Campaign Description | Hood’s Home Discount Center Campaign Spot
- Frugal Fannie’s Frenzy Campaign Description | Frugal Fannie’s Frenzy Campaign Spot
- Love the Locals Campaign Description
- Love the Locals Campaign Spot | Love the Locals Campaign Spot 2 | Love the Locals Campaign Spot 3
How to Execute Co-Op Campaigns
Make co-op advertising work for you.
This section walks you through the fundamentals of executing co-op campaigns and decoding co-op plans. With straightforward guidance and a supporting PowerPoint, you’ll learn how to maximize manufacturer contributions and navigate key co-op terms with confidence. File is available to members only—sign up here for access.
Digital Media
Selling digital doesn’t have to be complicated.
This section breaks down key concepts and strategies to help you confidently sell digital products alongside broadcast TV. With clear explanations, real-world examples, and ready-to-use PowerPoint decks, you’ll learn how to package digital solutions that truly deliver for advertisers. Whether you need a quick refresher or a deeper dive, these tools are here to support your success. Access is available to members only—sign up here.
Competitive Media
Category insights to power your pitch.
This section offers curated resources by advertiser category to help you tailor your sales approach. Dive into data, strategies, and selling points that speak directly to the needs of key verticals. Files are available to members only—sign up here to access them.
Selling With Impressions
Make impressions part of every conversation.
As buyers shift to cross-platform evaluation, impressions have become the currency of modern media. This section includes a PowerPoint, on-demand video, and a helpful FAQ to guide your understanding and help advertisers transition smoothly. Learn the facts, share the value, and support local broadcasters with confidence. Access is available to members only—sign up here.
Prospecting
Sharpen your outreach strategy.
This section offers practical tools to help you connect with potential advertisers more effectively. From scripts and templates to planning worksheets and tactics that boost callback rates, these resources are designed to streamline your sales efforts and improve results from your first contact. These files are available to members only—sign up here to access them.
Sales Promotions
Set every sales call up for success.
This section provides resources to help you prepare for meetings, customize proposals, manage client relationships, and close with confidence. From client needs analysis to retention strategies, each tool is designed to support effective conversations at every stage of the sales cycle. These files are available to members only—sign up here to access them.
Creative Examples
Bring creative ideas to life.
This section includes resources to support effective commercial messaging, from scriptwriting templates and best practices to production planning tools. Whether you’re drafting a spot or coordinating talent, these assets help ensure strong, on-brand execution every time. Files are available to members only—sign up here to access them.
Broadcast TV is Key for Advertisers
Broadcast TV delivers results advertisers can count on.
This presentation compiles recent data from studies like Media Comparisons, Purchase Funnel, and Local TV News to show how broadcast TV drives awareness and influences consumer decisions. Use it to support your pitch and highlight why TV remains essential in today’s media landscape. Files are available to members only—sign up here to access them.
High-Net-Worth Report
Unlock the Value of High-Net-Worth Audiences
This report showcases how broadcast TV performs exceptionally well among households with a net worth of $500K or more. Drawing from several TVB studies—including the Purchase Funnel, Media Comparisons, and more—it reveals TV’s unmatched reach, trust, and influence. Learn how linear TV continues to be a dominant force in driving awareness and purchasing decisions among affluent consumers.
Ad Spend & Analytics
Support your pitch with real spending data.
This section compiles trusted sources and reports on ad spend trends across categories, markets, and media types. Use these tools to better understand where dollars are going—and how broadcast TV stacks up.
