ShareBuilders Sponsored Webinar
ShareBuilders Industry Forecast
This content is exclusively written by ShareBuilders as a promotion for their products and does not necessarily reflect the opinions of the TVB.
As the broadcast industry looks ahead to 2026, leaders face a year shaped by shifting ad markets, major events, and mounting economic uncertainty. In this session, Erin Koller, CEO of ShareBuilders, delivers a data-driven forecast for core linear revenue — one that’s rooted in reality, not optimism.
Drawing on proprietary data covering nearly half of all local broadcast revenue, Erin breaks down the key trends shaping the year ahead: where the pressure points lie, where opportunities still exist, and how broadcasters can plan and price with precision.
Key Takeaways:
- How pacing and holding capacity trends point to a -5.4% core revenue outlook for 2026
- What network-level differences reveal about demand and displacement in an Olympics and political year
- How to protect premium inventory, price strategically, and stay nimble in a volatile market
Get the insights behind the industry’s most pragmatic forecast — and the tools to help your team outperform in 2026.
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