High Net-Worth Households
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Many of local broadcast TV’s most active consumer categories over-index among high net-worth households. With this in mind, TVB compiled high net-worth data from its various major studies, Including Media Comparisons and The Purchase Funnel into one focused presentation. The key takeaway is that TV has the highest reach, is the most trusted and most influential media platform among households with a net-worth of $500,000 or higher.