Welcome to Vantage Point, your monthly roundup of news, research, and insights shaping local broadcast TV and political advertising. Each month, we highlight the latest trends, ad campaigns, and policy updates that impact stations, advertisers, and voters. Bookmark this page and check back regularly for fresh perspectives and resources designed to keep you informed and ahead of the curve.

NOVEMBER 2025 EDITION

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Spanberger and Miyares lead in Virginia campaign ad spending | Karri Peifer, Axios
AdImpact’s Political Projections Report 2025-2026 | AdImpact

What We’re Reading:

A projected surge in midterm ad spending is poised to reshape the broader media ecosystem in 2026, putting new pressures on political and commercial advertisers, according to a new report from the media firm Assembly. | READ MORE

Republicans said Tuesday’s Democratic victories were expected. But the results revealed deeper problems for the GOP: weak turnout, slipping Latino support and growing concern that without President Donald Trump on the ballot, the party has no clear path forward heading into 2026. | READ MORE

In the year after the presidential elections, two states and one big city move to the center of American politics. Most states elect their governors in even years. Virginia and New Jersey elect theirs the year after the presidential vote. New York City chooses its mayor on the same schedule. | READ MORE