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Local Broadcast TV News Study Webinar
September 18, 2025 @ 1:30 pm – 2:45 pm
Local TV stations have spent decades carefully developing their brands built on the locality and relevance of their news content. This study takes a deep dive into the users of local broadcast TV assets, including:
- How They Get Their Local TV News Content: The percentage of viewers accessing local news content live on their TV set, dedicated local TV station streaming news channels, local TV websites, as well as streaming services such as Roku.
- How They Value Their News: If their provider stopped carrying their local news station, would any of them look for another provider?
- The Influence On Consumer Purchase Decisions: Does it support or contradict the myth that local news should be avoided due to its potential negative impact on consumer purchasing?
For the answers to these questions and more, join Hadassa Gerber, Chief Research Officer at TVB, on Thursday, September 18 at 1:30p ET.
The presentation will be approximately 30 minutes, with remaining time for questions.
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