2025 Local Video:
BIA’s Updated Revenue Expectations and Analysis
BIA Sponsored Webinar
This content is exclusively written by BIA Advisory Services as a promotion for their products and does not necessarily reflect the opinions of the TVB.
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Presented on | Wednesday, September 10th at 1:00p (ET)
TVB’s Brad Seitter, EVP, Business Development and BIA’s Senan Mele, Vice President of Forecasting & Data Analysis and Rick Ducey, Managing Director explored the current landscape of local video and the trends that are shaping its future.
BIA presented their early 2026 forecast analysis as well as updated revenue projections for video platforms, including local television, to offer analysis useful for strategy development and planning. Their estimates are based on their annual broadcast media survey and data partnerships, and consider factors like tariffs, rising interest rates, and changing consumer trends.
The webinar agenda included:
- An overview of BIA’s local video forecast that covers local TV, cable, out-of-home advertising, PCs/laptops, mobile devices, and Connected TV (CTV) / Over-the-Top (OTT) services.
- The latest early 2026 forecast analysis.
- An examination of the latest trends in consumer behavior and their impact on television advertising strategies for the coming years.
- A discussion of expectations for local television for the remainder of this year and into next year.
- An analysis of key local television verticals, including healthcare, automotive, retail, and restaurants.
Watch the VOD now to hear this exclusive analysis!