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CIMM x TVB Local Innovation Showcase
September 9, 2025 @ 2:00 pm – 4:00 pm
TVB and the Coalition for Innovative Media Measurement (CIMM) will be co-hosting an incredible line-up of senior industry executives for a virtual deep dive into the most exciting new developments and innovations in the local TV and video marketplace.
The Showcase is a chance to go deeper into a dynamic, fast-changing, innovative marketplace. We’ll be discussing innovations in cross-platform measurement and performance, addressable and multi-platform advertising, advanced audiences in local, political advertising and much, much more.
We encourage you to attend, and feel free to invite your contacts at agencies and advertisers.
The virtual showcase follows on from our Local Innovation Showcase paper, published earlier this year – thanks to Patti Cohen for leading the charge!
You’ll hear from an incredible line-up of senior executives, including:
Frank Friedman, Chief Data & Analytics Officer, Comscore, Inc.
Jen Soch, Exec. Director, Channel Solutions, WPP Media
Jennifer Hungerbuhler, EVP, Head of Publisher Direct, dentsu
Jessica Hogue, Chief Data Officer for Consumer Media, Hearst
John Link, SVP of Data, Adimpact
Laura Brandano-Lauta, VP, Market Retail, Large Agency & Inside Sales, Comcast Advertising
Mark Monarres, VP, Data Solutions, Nexstar
Mica Hansen, EVP Director of Political Sales, Locality
Sandy Padula, VP, Head of Research & Consumer Insight, The E.W. Scripps Company
Scott Russell, VP, Broadcast Research, Nexstar
Sunaina Sen, Sr. Manager, Ad Sales Research and Measurement Solutions, Nexstar
Tracy Chavez, EVP, Managing Director, Investment, Publicis Media
And partners, Hadassa Gerber, Chief Research Officer at the TVB and Jon Watts Managing Director CIMM.
It’s going to be an unmissable deep dive into some truly innovative breakthroughs in a fast-changing market.
Come join the conversation!