Halloween 2025
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Halloween is a holiday that has continued to see growth through the years. What started out as a children’s holiday, going door to door asking for candy while dressed in spooky costumes, has turned into a holiday for all ages to enjoy. As such, Halloween’s spending has gone up significantly through the years and is expected to grow even further this year, with $15 billion projected to be spent on the holiday.
Almost 90% of adults are planning to celebrate Halloween in 2025, so it’s crucial to properly reach these adults in time for their Halloween shopping. TVB’s 2025 Halloween presentation demonstrates the importance of local broadcast TV in targeting people of all ages that celebrate this spooky holiday.
For more information, please contact Hadassa Gerber, Chief Research Officer, TVB.