2025 Active Adult / Retirement Community Purchase Funnel Study VOD
Presented by: Ron Salmon, VP, Marketing Research Director, TVB | Video Duration: 00:14:07
This is our second study in this important, growing category now that younger Boomers and Generation X approach retirement age. The 2025 Active Adult / Retirement Community Purchase Funnel Study, fielded by Dynata, took a closer look at those who have purchased a home in a retirement community as well as those who plan to.
Some Highlights:
- How important are advertising platforms in influencing Active Adult / Retirement Community owners / prospects in their purchase decision process?
- Did adults 50+ take action after seeing / hearing an ad for an Active Adult / Retirement Community on TV, and if so, what kind of action did they take?
- Are there key differences among segments in this market that are important for advertisers to know about?
- Who helps consumers with their decisions, what are the most popular states and what are the criteria for selecting a retirement home?
TVB members must be logged in to watch the VOD below.
View the 2025 Active Adult/Retirement Community Purchase Funnel Study
TVB member login required
Create a TVB member account | Request forgotten password