Ad Spend & Analytics

Dig into the dollars behind local broadcast advertising. This section highlights TVB’s reports, tools, and third-party data partnerships that break down national and market-level ad spend, political campaign allocations, revenue trends, and more.

Top 25 Spot TV Categories & Advertisers

Digital Companies Value TV

Full Year 2024 Spot TV Key Industry Breakouts

TV Ad Spending: A TVB Analysis of MediaRadar Data

AdImpact Resources

BIA Advisory Services

Media Spending Total US and By Market

Ad Dollar Allocation

Spot Revenue Market Rank Report

Government Data Resources