Mother’s Day 2025
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Mother’s Day is a time to honor everything mothers do—their love, their support, and the countless sacrifices they make. It’s a day when families come together, often with thoughtful gifts, to show their appreciation. As one of the most widely celebrated holidays in the U.S., Mother’s Day stands out as a major retail event. Despite continued economic uncertainty and cautious consumer sentiment, the National Retail Federation (NRF) projects 2025 will reach near record high spending for Mother’s Day at $34.1 billion, superseding 2024’s total spending at $33.5 billion.
The TVB 2025 Mother’s Day Report demonstrates the importance of local broadcast TV in targeting these Mother’s Day shoppers, regardless of category, geography or whether they are shopping in store or online.
For more information, please contact Hadassa Gerber, Chief Research Officer, TVB.