2025 Media Comparisons Study: Job Seekers VOD
Video available to TVB Members when logged in.
Request login: Create a TVB member account | Request forgotten password
Presented by: Andrew Karamouzis, VP, Marketing Research Director, TVB
The 2025 Media Comparisons Study: Job Seekers category is now available on-demand. This is a first time ever category for the Media Comparisons Study.
TVB members can now examine the reach of job seekers, (those who have looked for a job/new job in the past year) and the time they spent on over 20 platforms in traditional and digital media, including free and paid ad-supported and advertising-free streaming platforms.
- What media platform is best for reaching these job seekers?
- What news sources do they trust the most?
- Do TV ads motivate these job seekers to do further research online?
The 2025 Media Comparisons Study, conducted by GfK/NIQ and commissioned by TVB, confirms the power of television and continues to highlight broadcast TV as the top medium for both viewers and consumers, not only on a TV set, but across all devices.