Purchase Funnel 2025 – The Impact of Advertising on Purchase Behavior
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Presented on: Thursday, March 6, 2025
Presented by: Hadassa Gerber, EVP, Chief Research Officer, TVB
How impactful is TV in the consumer purchase decision process? Are ad exposures across different platforms equally important to the consumer?
Join us for an exclusive webinar exploring insights from the Purchase Funnel study fielded by GfK, which examines the influence of 20 media platforms on the consumer decision-making process.
Findings Include:
- The most influential media platforms for TV sellers
- How TV compares to streaming and digital options in influencing the consumer decision process
- The impact of multiple TV ad exposures on credibility and importance
- How the findings differ demographically, ethnically, and by income/net worth
- Consumers’ current purchase patterns and their perspectives on future purchases
- Key insights for major local TV categories: Auto, Banking, Furniture, Legal, QSR, and Retail (Online and In-store)
View the latest data on TV’s role in shaping consumer behavior!