CIMM & TVB Virtual Event: Local TV Innovation Showcase
On September 9th, 2:00 – 4:00pm TVB and the Coalition for Innovative Media Measurement (CIMM) hosted a virtual event with senior executives from Publicis Media, WPP Media, Omnicom, Nexstar Media Group, Inc., Hearst, Gray Media, Comscore, Inc., AdImpact, GMMB, Locality, dentsu, and Comcast Advertising.
During this virtual event, they explored the latest measurement and data innovations in the local TV marketplace. Registration was open to the entire industry.
For more information, please contact Hadassa Gerber, Chief Research Officer, TVB.