The Power of Local TV: Streaming Platforms– Compete or Collaborate? VOD

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Presented by: (video duration 00:23:09)
Paul LeFort, Managing Director, Local Television Client Solutions, Nielsen
Michael Weinisch, VP, Local Audience Insights, Nielsen

Local broadcast TV generates billions of viewing minutes every month, often exceeding the amount of streaming viewership in local markets.

Paul LeFort and Michael Weinisch demonstrate the differences and similarities of local broadcast & streaming audiences, including:

  • What’s driving the increases to local broadcast viewing?
  • Which markets are under/overperforming?
  • How to leverage these insights to grow your revenue & deliver results for your advertisers.