Empowering Local: The Essential Role of Digital Tech in Measurement Innovation VOD
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Presented by: (video duration 00:28:03)
David Algranati, Chief Innovation Officer, Comscore
Mandy Leef, SVP, Account Management, Comscore
As an industry, the terms “digital” and “linear” have often been used to describe two incompatible paths. In this session, Comscore will share some ways it uses digital technology to enable measurement innovation for local stations and the linear broadcast ecosystem more broadly. By using digital technology to pioneer and refine measurement approaches, local stations are better equipped to navigate an ever-evolving ecosystem and more effectively commercialize ad inventory amidst growing digital media channels.
Learnings Include:
- AI and Natural Language Processing (NLP)
- Digital tech at work: Comscore tools that empower local stations
- Personification patent and impact on zero cell occurrence for local stations
- The Score Report, a bird’s eye view of video ads delivered across all channels