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TVBU is the official online sales training certification program for broadcast TVB members, designed for local media sales executives at all levels.

The AE and Category Sales Training courses offer tools, strategies, and processes to boost sales and navigate the evolving media landscape.

Enroll in TVBU’s FREE sales training courses today!

TVBU Courses Include:

AE Sales Training

TVBU’s AE Sales Training course is designed to teach sellers a process for developing business which translates into selling confidence, additional revenue and sales success.

The comprehensive course includes everything from understanding the media allocation strategy, prospecting tips, and competitive media positioning to addressing new trends including streaming, and other digital products.

Personal growth lessons include time management, creating a personal branding one sheet, and so much more. Graduate with a TVBU AE Sales Certification!

Classes Include:

  • Identifying prospects
  • Getting appointments
  • Making the pitch
  • Closing!

Category Sales Training

The TVBU Category Sales Certification course provides sellers with the sales tools and strategies to be better prepared to talk to clients in specific categories, ensuring their clients succeed and grow their own book of business.

This certification will distinguish sellers as specialists in their field. Graduate with a TVBU Category Sales Certification. A one-of-a-kind certification in our industry!

Classes include:

  • Category insights
  • Competitive spending data
  • Strategies for success
  • Key takeaways

TVBU FAQs

There is no cost for TVB members; your station’s membership dues cover TVBU enrollment. 

Both courses are self-paced so you can move as quickly as your schedule permits.

  • The AE Sales Training course has about 7-8 hours of content with 18 classes and 40 videos. Some students finish the course in 2 days and others finish it in a few weeks by taking a course or two at a time.
  • The Category Selling Certification has about 2-3 hours of content with 7 classes and 9 videos. Students can quickly move through this course. It’s designed so you can go into the course and take a single category class that might be relevant for an upcoming sales call. For example: You have an upcoming sales call with a car dealer. You can go in and learn about the automotive category specifically to help prepare you for the meeting.

Both courses include videos that are packed full of information while being fun and engaging to watch.

Brad Seitter, EVP, Local & Nat’l Business Development, TVB; Brian Allers, SVP, Business Development, TVB; and Brian Wexler, SVP, Business Development, TVB.

Upon completion of the course, you will be a TVB-certified seller. You will receive a graduation certificate and a badge that you can proudly display on social media. You will also have access to a one-on-one consulting session with a member of the TVB Business Development Team.

Learning That Drives Results!

  • Very Empowering!

    Key Quote: “Showed you how to navigate the sales world without overloading you with too much info. The course felt more like mentoring pointing you in the right direction”  

    Key Moment:”I’m new in sales and as I was taking the class, I was able to understand the conversations going on around me. PLUS…I was able to help one of the senior sellers showing them one of the graphs from the training about handling objections.”

    Key Takeaway: “It’s the little moments in sales that could change everything, and the training was full of these
    little moments.” 
    Account Executive – New to the Industry 

  • LOVED all the research!

    Key Quote: “Confirmed a lot of what I already knew about sales, was a good refresher on things I hadn’t thought of in awhile and learned some new things too. ”  

    Key Moment: “Used some of the materials in my sales meetings. We get beaten up in our business and it was empowering for me and our sellers to be reminded of the power of our medium with
    real research. ”

    Key Takeaway: “All the classes work together. Everything a modern salesperson needs.” 
    Digital Sales Manager – Very Experienced

  • Great learning tool!

    Key Quote: “Great refresher. Very Empowering. Sometimes you forget how much we know. We know more than we realize so it was a great refresher for me. I told my mentee to take it right away. ”  

    Key Moment:”I tweaked what I was doing and used one of the prospecting techniques. Instead of sending a long bullet pointed email, I kept is short, sweet and to the point and I got an appointment with a buyer who I had been trying to see for a very long time.”

    Key Takeaway: “Loved being able to download the presentations that went with the video lessons. I was able to take notes and refer back to them.” 
    Client Solutions Executive – Very Experienced

  • The training was very good!

    Key Quote: “Overall, very helpful and enlightening. Made me feel good about my knowledge. In alignment with what I know works in sales. Great refresher and I learned some new things too.”  

    Key Moment: “Loved all the videos and the different professors teaching different topics. Felt like a real university”

    Key Takeaway: “You can never stop learning.”
    Senior Sales Executive – Very Experienced

TVBU is everything a modern salesperson needs. All the classes worked together, and I LOVED all the research. I even used some of the materials in my sales meetings. It was empowering for everyone to be reminded of the power of our medium.”

– Account Executive – New to the industry

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