2024 Sports Survey
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In today’s media landscape, there are more places than ever before to view sporting events and consume sports content. Not only are sporting events televised on traditional media, like broadcast and cable, but on streaming services as well. Realizing this, TVB has fielded a brand-new 5,000-respondent sports survey, conducted by the well-regarded research company, Dynata, with the main objective to identify the top media and platforms that people use to watch/listen to sporting events and sports content.
Key findings from this study show that linear TV, and specifically, local broadcast TV, is still the primary and preferred way that viewers watch sporting events.
For more information, please contact Hadassa Gerber, Chief Research Officer, TVB.