2025 Media Comparisons Study
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The 2025 Media Comparisons Study continues to be a key industry resource for multimedia usage and effectiveness. This comprehensive study examines over 20 platforms in traditional and digital media, including streaming platforms.
Some key findings
- Television ads are motivation to do further research online.
- TV has the highest reach and time spent of all media platforms studied, for all age groups and categories measured.
- Local Broadcast TV is turned to most for local news and is the most trusted.
For more information, please contact Hadassa Gerber, Chief Research Officer, TVB.
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