Linear TV/Ad-Supported Streamers: It’s Not Either/Or, It’s AND

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This document highlights the significant impact of linear TV on video campaigns, emphasizing its superior reach, engagement, and influence compared to ad-supported streaming platforms. It also notes that while ad-supported streaming platforms play a role in the media mix, optimal reach cannot be achieved without including linear TV.

For more information, please contact Hadassa Gerber, Chief Research Officer, TVB.