2025 Video Media Devices & Usage Study
TVB Broadcast Members, PowerPoint & Webinar available when logged in.
To Request Login: Login | Create a TVB member account | Request forgotten password
The way people use media devices continues to evolve over time, which has ramifications for measurement. The 2025 Video Media Devices and Usage Study attempts to better understand media device usage as it relates to video content, with the hope that its findings will help inform and improve the measurement of TV/Video audiences.
Some key findings:
- There is significant viewing of television with the speaker sound off and it is done frequently. These viewers are undercounted with measurement that relies on audio.
- 76% of households can stream linear TV programs and events through a mobile device or PC.
- 79% of those that view live TV programming through a provider on a mobile device do so at least once a week, with nearly 70% doing so at least several times per week.
TV isn’t going anywhere, it’s going everywhere. As TV viewers shift the way they view linear content, measurement needs to keep up
For more information, please contact Hadassa Gerber, Chief Research Officer, TVB