Nielsen’s Gauge: Focus Matters!
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It is a fact, viewers cannot see an advertiser’s message if the platform has no advertising. The original Nielsen monthly Gauge report did not make this distinction. Their new quarterly “ad only” Gauge does. But both only address people 2+ viewers, not a target used by local advertisers. The TVB analysis simplifies Nielsen data to focus on the data that advertisers need and depicts a much stronger story for linear TV than Nielsen’s original Gauge indicates.
For more information, please contact Hadassa Gerber, Chief Research Officer, TVB.